Do challenges lead to innovation?

business game

Today, Amazon Web Services (AWS) is the world’s most successful cloud infrastructure company, with more than 30% market share (more than its 3 main competitors – Microsoft, IBM and Google – combined). 

But did you know it all started back in 2000 with an e-commerce who was facing scaling challenges?

Did you know that Google Hangouts was at first an internal project helping distributed teams communicate?

There are many similar examples, and many successful startups are solving a problem (challenge) the founders were facing themselves.

But do challenges lead to more innovation? And how does this happen?


That’s what I would love to find out – and that’s a topic I’m covering in my MSc thesis. 

Startup founder? You can help find answer to these questions!

Part of my MSC thesis on innovation and challenges in startups will be based on a survey for startup founders (Innovation and challenges in startups).

The survey is really short and it would mean a lot if you fill it out.
I need at least 100 answers, and you know yourself that founders are:
a) not easy to find
b) busy people :)

Every answer is really appreciated!

You can fill out the survey on this link:
 https://goo.gl/forms/SxZmYZ9DKaPDyTlr2

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